Levi's & GoodWill form Green Tag Team

As reported by Eleftheria Parpis on October 22, 2009 in Brandweek, Levi's is teaming with Goodwill to encourage customers to donate their used denim to Goodwill. The slogan, '"A care tag for our planet," was conceived by BBDO West, San Francisco, and will include online and in-store communications.'

Denim has a long life. I am still wearing my hand me over Levis from my ex-husband from 1988. The bottom line - donate your clothes when you are done with them. Don't put them in a landfill.

--till next week Restore, Recycle, Refresh & Renew