Asos Green Lounge

UK online fashion retailer Asos launched an eco-driven section on their website on February 19th. Asos features the latest trends and celebrity looks - a bit more sophisticated and mature Forever 21.It is one of my favorite sources for that bit of something different. Sign up for their email newsletter and enjoy a real treat. They sell internationally so don't fret if you don't live in the UK.

According to their blog: "...THE GREEN ROOM will fill you in on all the latest stories from the real people behind your favourite finds on ASOS.com. We'll be asking the brands who sell in THE GREEN ROOM and anyone who plays a key roll in bringing you the latest fashion that support people and the planet.

SOCIAL & ENVIRONMENTALLY AWARE BRANDS – features amazing labels that promote people and planet, from Swedish Hasbeens much-feted ecologically prepared, natural grain leather footwear to the hotly anticipated Emma Watson for People Tree collaboration.

ASOS.COM OWN LABEL – We launched our first Fairtrade cotton jersey pieces back in December, here you'll find an ever increasing number of own brand creations designed inhouse by our super designers and suppliers - there will be some basics but well be dropping a few styles with a twist on site - search 'FAIRTRADE' onsite now - don't miss out! (check out the fab Chrissie Abbott designed tee). The Fairtrade status of these products ensures that the cotton farmers have been paid a fair price for their crop. Each farming community also receives a social premium that they invest in social projects such as building schools and hospitals (see one of our next blogs for commentary directly from the Fairtrade Foundation)

BEAUTY– a range of products that pamper without using any ingredients that are damaging to the environment - and of course your skin! Includes well-known brands such as Cowshed, This Works and Neal’s Yard. Lush!"

Ahh another reason to practice retail therapy online and feel good about your choices.

--till next week Restore, Recycle, Refresh & Renew.