Columbia Sportwear Saves some Trees

More on packaging. Columbia Sportswear decided to offer their customers shipping in used boxes through their e-commerce site. More than 2/3rds of the customers are participating. In true Social Media tradition, Columbia has added to eco-friendly fun. Customers can now follow their box as it is used by others, adding pictures and stories about the journey. What a great way to raise awareness about environmental issues surrounding packaging. Another example of going green and saving $$$.

--till next week Restore, Recycle, Refresh, Renew